An overview of information about advertising on AskdrWalker.com.  Advertising: Site Overview:  Unique Combination Specialized Medical Search Engines, Unique Editorial Content, Ease of Use, Information That Speaks to Consumers, Personalization, A Sense of Community.  Resources & Tools:  Disease & Conditions Database, AskDrWalker University/Useful Medical Sites, Herbal Database, Pharmaceuticals Database.  Rates - Ad Specifications:  Site Built With Microsoft FrontPage 2000.




Unique Combination Specialized Medical Search Engines

AskDrWalker provides the unique feature of massive Specialized Medical Search Engines that are available at no cost to both the layman and the professional medical researcher.  These are designed to link with a minimal effort and maximum return.

Unique Editorial Content
AskDrWalker offers features and content that are not available anywhere else on the Web. AskDrWalker is poised to claim the lion's share of consumers who are searching for health information.

Ease of Use
A well-organized format, simple one click links, inviting graphic design and easy-to-use tools provide users with access to information on major consumer health issues.

Timely Information From Credible Sources
Top hospitals, medical institutions, health experts and site reviews by an accredited medical advisory board address consumers' desire for trusted, reliable medical information.

Information That Speaks to Consumers
By providing deep information and reference material in a format that is comprehensive without being clinical, buy can be linked to the clinical.  AskDrWalker gives its users everything they need to actively manage their health and provide better health care to their patients.  "Patient Friendly"  Medical Database Search Engine designed for ease of use and appropriate for level of understanding.

Personalization
The AskDrWalker make AskDrWalker your home page option, enables consumers to stay current on the health-related subjects most important to them, their patients, and their families.

A Sense of Community
Up-to-date, community-oriented health information is present and well as links to national and world interests.  Interactive bulletin boards that enable users to take a more active role in managing their own health and to share information with others is planned for future development.

Resources and Tools

Disease and Conditions Database
AskDrWalker has an exclusive, definitive reference tool for finding out about what ails you. It's easy to use, with intuitive cross-referencing and thorough documentation on everything from the flu to life-threatening diseases. In additions these conditions are linked to online disease specific organizations and resources.

AskDrWalker University/Useful Medical Sites

Features some of the most powerful search engines on the internet.  Research features are present as well as some unique links to a wealth of free information.  This ranges from medical school entrance information, MCAT entrance exam, Residency Training Availability, and Post Doctorate CME's.

Herbal Database
A complete compendium of the most popular herbal remedies. The IBIDS search engine of found supplements and integrative medicine links. Drug to Herb interaction Database searches.

Pharmaceuticals Database
The complete USP database of more than 8,000 drugs. Online Rx Search engine for both generic and brand name medications.  Drug to Drug interaction Database searches.

Rates

Ad Unit Size NET CPM
Condition Page Sponsor   $50
Column Sponsor   $45
468 x 60 banner   $40
234 x 60 banner   $30
120 x 60 tiles   $20
468 x 60, with daughter window   $45
468 x 60, 234 x 60, combination   $35
468 x 60, 234 x 60, 120 x 60, combination   $30
             

Ad Specifications:  Site Built With Microsoft Widows FrontPage 2000.

Sponsor Ad Size:
468 pixels wide by 60 pixels high
234 pixels wide by 60 pixels high
120 pixels wide by 60 pixels high

Formats:
GIF, JPEG, animated GIF, JavaScript, HTML 3.0 and daughter windows accepted on a per-ad basis

Naming Convention:
Lowercase only, 8.3

File Size:
12K max for 468x60, 6K for 234x60, 4K for 120x60

Alternative Text:
64 characters or fewer

Click-through URL's:
Must be active prior to the publication date

Palette:
Netscape 216 GIF's

Animation:
Animated GIF accepted, subject to file size limitations, JavaScript on a per-ad basis

Loop Specs:
Not more that 5 loops

Units
10 maximum in rotation at one time

Ad Technologies
Specific ad requests and use of ad technologies are approved in relation to the overall sponsorship program on a case by case basis.

JavaScript
Proposed JavaScript ads will be reviewed on a case-by-case basis. Because of the issues with compatibility of JavaScript interpreters, please test your script on the following platforms prior to submission:

PC: Netscape Navigator 3 and Navigator 4 and 5 (Communicator); Internet Explorer 3.02a, 4.0+, 5.0+ on Windows 3.1, Windows 95, 98, and Windows NT 3.51 and 4.0

MAC: Navigator 3 and Navigator 4, Internet Explorer 3 or 4 on the PowerPC.

Other
Specific ad requests will be considered on a case-by-case basis. Ten business days are required for HTML's, JavaScript and daughter windows.


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