Advertising:
Site Overview:
Unique Combination Specialized Medical Search
Engines, Unique Editorial Content, Ease of Use,
Information That Speaks to Consumers, Personalization,
A Sense of Community. Resources
& Tools: Disease & Conditions Database,
AskDrWalker University/Useful Medical Sites, Herbal Database,
Pharmaceuticals Database. Rates
- Ad Specifications:
Site
Built With Microsoft FrontPage 2000.
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Unique Combination Specialized Medical Search
Engines
AskDrWalker provides the unique feature of massive Specialized Medical Search Engines that are available at no cost to both the layman and the professional medical researcher. These are designed to link with a minimal effort and maximum return.
Unique Editorial Content
AskDrWalker offers features and content that are not available anywhere else on
the Web. AskDrWalker is poised to claim the lion's share of consumers who are
searching for health information.
Ease of Use
A well-organized format, simple one click links, inviting graphic design and
easy-to-use tools provide users with access to information on major consumer
health issues.
Timely Information From Credible Sources
Top hospitals, medical institutions, health experts and site reviews by an
accredited medical advisory board address consumers' desire for trusted,
reliable medical information.
Information That Speaks to Consumers
By providing deep information and reference material in a format that is
comprehensive without being clinical, buy can be linked to the clinical.
AskDrWalker gives its users everything they need to actively manage their health
and provide better health care to their patients. "Patient
Friendly" Medical Database Search Engine designed for ease of use and
appropriate for level of understanding.
Personalization
The AskDrWalker make AskDrWalker your home page option, enables consumers to
stay current on the health-related subjects most important to them, their
patients, and their families.
A Sense of Community
Up-to-date, community-oriented health information is present and well as links
to national and world interests. Interactive bulletin boards that enable
users to take a more active role in managing their own health and to share
information with others is planned for future development.
Disease and Conditions Database
AskDrWalker has an exclusive, definitive reference tool for finding out about
what ails you. It's easy to use, with intuitive cross-referencing and thorough
documentation on everything from the flu to life-threatening diseases. In
additions these conditions are linked to online disease specific organizations
and resources.
AskDrWalker University/Useful Medical Sites
Features some of the most powerful search engines on the internet. Research features are present as well as some unique links to a wealth of free information. This ranges from medical school entrance information, MCAT entrance exam, Residency Training Availability, and Post Doctorate CME's.
Herbal Database
A complete compendium of the most popular herbal remedies. The IBIDS search
engine of found supplements and integrative medicine links. Drug to Herb
interaction Database searches.
Pharmaceuticals Database
The complete USP database of more than 8,000 drugs. Online Rx Search engine for
both generic and brand name medications. Drug to Drug interaction Database
searches.
| Ad Unit Size | NET CPM |
| Condition Page Sponsor | $50 |
| Column Sponsor | $45 |
| 468 x 60 banner | $40 |
| 234 x 60 banner | $30 |
| 120 x 60 tiles | $20 |
| $45 | |
| $35 | |
| 468 x 60, 234 x 60, 120 x 60, combination | $30 |
Sponsor Ad Size:
468 pixels wide by 60 pixels high
234 pixels wide by 60 pixels high
120 pixels wide by 60 pixels high
Formats:
GIF, JPEG, animated GIF, JavaScript, HTML 3.0 and daughter windows accepted on a
per-ad basis
Naming Convention:
Lowercase only, 8.3
File Size:
12K max for 468x60, 6K for 234x60, 4K for 120x60
Alternative Text:
64 characters or fewer
Click-through URL's:
Must be active prior to the publication date
Palette:
Netscape 216 GIF's
Animation:
Animated GIF accepted, subject to file size limitations, JavaScript on a per-ad
basis
Loop Specs:
Not more that 5 loops
Units
10 maximum in rotation at one time
Ad Technologies
Specific ad requests and use of ad technologies are approved in relation to the
overall sponsorship program on a case by case basis.
JavaScript
Proposed JavaScript ads will be reviewed on a case-by-case basis. Because of the
issues with compatibility of JavaScript interpreters, please test your script on
the following platforms prior to submission:
PC: Netscape Navigator 3 and Navigator 4 and 5 (Communicator); Internet Explorer 3.02a, 4.0+, 5.0+ on Windows 3.1, Windows 95, 98, and Windows NT 3.51 and 4.0
MAC: Navigator 3 and Navigator 4, Internet Explorer 3 or 4 on the PowerPC.
Other
Specific ad requests will be considered on a case-by-case basis. Ten business
days are required for HTML's, JavaScript and daughter windows.
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